With the arrival of live-streaming platforms like Periscope, locating people’s everyday whereabouts has become borderline obsession within the social media universe.
We like to think of Periscope and Snapchat as TV channels that we can mindlessly flip through…except these channels are people’s lives. The days of Instagramming our carefully crafted and filtered almond milk lattes are slipping away. We’ve moved on from still-life to real-life in record speed. According to The Verge, Snapchat’s most used feature is Stories, with a cool 1 billion Snapchat stories being viewed per day. Just a few days ago, we learned more about the current economic crisis in Greece via a Snapchat story than we would have watching traditional broadcast news, even though we felt that we somehow had discredited the integrity of journalism.
But, social media Darwinism is real. If you don’t adapt, you’re going to die off (I’m looking at you, Xanga).
So what does this mean for the media industry? Discovering new ways to tell a story is the name of our game, right? Our mission is to create content that is relevant while also improving the overall branding of our clients. If executed correctly, channels such as Snapchat can elevate your brand and connect you in more meaningful ways with your audience. Yet finding the balance between brand transparency and being too sales-y is challenging. Adapting to new social media hypes isn’t always easy and at times can be intimidating, but the challenge is the creative gasoline that fuels our fire here at Skai Blue Media.
P.S. – Follow along our daily adventures on Snapchat. Username: @SkaiBlueMedia