In our world of ever-evolving technology, the ability to share information resides at the tip of a fingertip. We no longer rely on traditional media to discover what’s going on around us. From Twitter to Google to text messages, there are numerous ways to communicate breaking news. With so many navigational tools available, the world of information can be overwhelming at times. However, Facebook just made that world a little smaller. And a lot easier.
The social media giant has introduced Signal, a tool designed to revolutionize the way we gather news across social media platforms and share it on their site.
Imagine waking up and finding yourself in the middle of the zombie apocalypse: No friends or family in sight. You have no clue what happened or why the world suddenly went into self-destruct mode. But somehow—despite the fire, destruction and chaos—you manage to get a healthy WIFI connection on your smartphone.
What’s your first move? Do you call for help? Check CNN? Break down and cry? If you’re like most of us, you’ll probably check your favorite social media network. Facebook wants Signal to be your first stop.
Signal allows journalists to instantly track and organize what’s trending on Facebook and Instagram via photos, videos and posts. Enhanced search functionality makes it easier for journalists to dig deeper by searching publicly shared content and displaying newsworthy content in unranked and chronological order from both people and pages. Location-tags and trending topics can be searched in real time with an interactive global map.
Tracking chatter from our favorite celebrities and politicians is also easier with ranked lists of public figures by mentions. The introduction of custom collections allows reporters to save or embed for publication with one click. It’s filtering at its finest!
Described by Facebook as a “free discovery and curation tool”, Signal is a strategic attempt to lure journalists from posting breaking news via Twitter.
This is a significant move in Facebook’s carefully crafted plan to form a better bond with journalists and public figures. The company is taking huge steps to bridge the gap between information sharing and delivery. Signal is poised to become a useful resource for journalists and reporters to efficiently gather and share news.
It will be interesting to see how Twitter responds to the turf war. In June, Twitter previewed “Project Lightning,” a new feature that aggregates content around events in curated spaces on the platform, including photos and videos for users.
Time—and users—will tell how well these new tools work in the digital world.
TELL US: Are you planning on using Signal? Do you think it will become a useful tool for industry professionals? Will it change the way you use social media to collect news? Is Twitter still your go-to social media resource? Why or why not? We want to hear from you! Let us know your thoughts below.
For further information about Signal, visit www.facebook.com/facebookmedia/get-started/signal.