DELL
The Dell Small Business digital media series campaign highlighted Dell influencers and every-day Dell users. Skai Blue Media conducted extensive research and interviews with over 50 qualified subjects narrowing down to a cast of five entrepreneurs all ranging from different industries with inspiring success stories.
The following entrepreneurs were chosen to become the small business ambassadors for the Dell Small Business digital media series:
- Dr. Bill Dorfman, Century City Aesthetic Dentistry
- Kate Zaremba, Kate Zaremba
- Patrice Banks, Girls Auto Clinic
- Tiff and Leon Chen, Tiff’s Treats
- Gina Browning and Jill Sarmento, Curious Nature Apothecary
Each entrepreneur/ambassador was featured in their own engaging video capturing a behind-the-scenes scoop of their everyday challenges and successes all while using Dell technology throughout their company.
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A complete social media plan accompanied the campaign along with a carefully crafted toolkit for each featured entrepreneur. We’ve created this handy tool kit to make it as easy as 1-2-3 for each ambassador to get involved in amplifying their small business to their network and beyond. The toolkit included shareable ready-made resources, posts, or images with inspiring and informative messaging. The campaign has been seen over 4 million times on Youtube.
