Why Don’t “Size-Inclusive” Brands Carry Plus Sizes In Stores?

When it pertains to size-inclusivity in fashion, the truth is harrowing: Inequality continues to run rampant through the industry today. For plus-size shoppers, that often means celebrating a brand’s expansion into extended sizes, but questioning whether or not those garments will be available to shop in-store, or online-only as has long been the case. As any plus-size consumer who has waited outside a fitting room for their thinner friends to exit or ordered six pairs of jeans online in hopes that one would work knows, this feeling can be incredibly othering.

For the 68% of American women who wear a size 14 or larger, it has been exciting to see that sizing has somewhat increased, particularly amongst national retailers. Among the brands to do so is Athleta, which had a personal impact on shopper Marley Blonsky.

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