Richelieu Dennis Sold His Company

When it comes to scaling and growing Black-owned businesses, Richelieu Dennis is the man with the master plan.He played a pivotal role in spearheading the largest consumer products transaction between a majority Black-owned company during his negotiation of the acquisition by Unilever of the company he co-founded, Sundial Brands.

Although deals like this are often historic, they are met with disdain from the Black community, which fears the company will lose its value to the culture. Dennis broke down his thoughts on the reasons behind the backlash and why some members of the community may think these Black owners are selling out.

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