How the Karma's World Doll Launch Became a Meeting Ground for Brands and Culture

Karma’s World is officially making its mark, and Chris “Ludacris” Bridges couldn’t be happier. That’s because it took the award-winning rapper, actor, producer and now children’s book author over a decade to bring the animated children’s program to audiences.

Now, the show and its titular character—which has earned multiple NAACP award nominations since its debut in October 2021 on Netflix—has made its way into the commerce world with a line of toys and products authentically representing the diversity and self-expression that anchors the show’s themes.

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