Entrepreneur Pivots From Web 2.0 to Web3 With Startup Proof of Learn

To some, Care.com founder Sheila Marcelo’s pivot into Web3 may come as a surprise. After all, Marcelo built the online marketplace that connects families and caregivers in 2006 and took it public in 2014. By 2020, she sold the company, and one year later was building her next venture, Proof of Learn, as a Web3 platform.

NYC-based Proof of Learn is a Web3 education platform that aims to enhance the skills of coders and blockchain builders in under-resourced global communities. Marcelo told Built In via email that her decision to build a Web3 company started after she was initially exploring investment opportunities in the sector.

As she was researching the Web3 realm, Marcelo watched a documentary about how a 65-year-old woman in the rural Philippines was able to change her financial situation by engaging in play-to-earn cryptocurrency games. This inspired her to bring that same opportunity to others.

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