Black Girl Magic: Allyson Felix Disrupts The Shoe World With Her Saysh Women’s Sneaker Brand

11-time world champion track and field star Allyson Felix is stepping into the shoe business. The 35-year-old athlete was presented with a huge problem last year following her split from Nike in 2019. Felix couldn’t land any major sponsorships with footwear brands and in turn, she was left essentially barefoot.

Now how does a sprinter run without any shoes?

That’s when the track and field star decided to create her own. Last year Felix and her brother Wes cofounded Saysh, a company that strives beyond your typical shoe brand. Saysh is made exclusively for and by women. The brand’s design team Tiffany Beer and Natalie Candrian shared they wanted to help the Olympic gold medalist create a shoe that was proportionate to women’s feet.

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