Two years after fight with Nike, Allyson Felix launches her own shoe company

Three days after qualifying for the 2021 Tokyo Olympics, and roughly two years after her publicized split with Nike, Allyson Felix announced Wednesday that she is launching her own shoe company.

The company, called Saysh, plans to ship its first shoe – the Saysh One – this fall and is also marketing a subscription-based community called “the Saysh Collective.” Founded by Felix and her brother Wes, Saysh boasts a majority-women leadership team and shoes that are “designed for and by women,” according to a news release.

“All of my experiences of becoming a mom and of raising a daughter helped show me my true competitor: inequality,” Felix said in a statement. “The launch of Saysh is another step towards greater equity for each of us, and when you see me run, know that I’m running towards family, towards motherhood.”

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