Allyson Felix launches lifestyle brand inspired by fight against gender injustice

Nine-time Olympic medalist Allyson Felix is heading to her fifth Olympics, the Toyko games, which will be her first since becoming a mom. Now, she has a new accomplishment to add to her long list – her own lifestyle brand.

The 35-year-old track star says her new lifestyle brand, Saysh, was inspired by Felix’s experience with “gender injustice” during her journey to motherhood.

After giving birth to her daughter, Camryn, in 2018, Felix penned an opinion article in The New York Times, talking about the lack of maternity protections with her then-sponsor Nike. While negotiating her Nike contract, the brand wanted to pay her 70% less than before she was pregnant, Felix said.

Read the full article here.