The Brands Finding Success Promoting Their Boring, Unsexy Products on TikTok

The Brands Finding Success Promoting Their Boring, Unsexy Products on TikTok
brands-finding-success-promoting-their-boring-unsexy-products-on-tiktok

Bin Blasters founder Casey Evertsen started his garbage can cleaning business in Springville, Utah, in 2020 and, with the future looking uncertain, had actually listed it for sale before he stumbled upon TikTok.

One viral video prompted calls from across the country from people who wanted the business to offer services in their area, and Bin Blasters is now franchised in cities across the U.S.

Evertsen is not alone. Bruce Graybill took an even bigger hit in 2020. The workshop for his Brewer, Maine-based business, Siders Woodcrafting, burned down, and the craft shows where he sold his wares were scuttled by the pandemic. He turned to TikTok and now credits the platform with generating 90% of his sales.

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