Track star Allyson Felix launches her own shoe brand after breaking up with Nike

After breaking up with Nike in 2019 and landing a sponsorship deal with Gap’s Athleta, the brand’s first, track and field star Allyson Felix is launching her own shoe business.

On Wednesday, Felix debuted Saysh, which she pitches as a lifestyle brand designed with women in mind. Saysh’s first product, the Saysh One sneaker, retails for $150 and is currently available for preorder in three colors. Other products are in the works, according to the company’s website.

Customers are also able to buy membership to the “Saysh Collective,” which comes with workout videos and occasional interactions with Felix. An annual membership costs $150, while a monthly pass goes for $10.

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