Serena Williams
Athlete, entrepreneur and designer Serena Williams onboarded Skai Blue Media to work alongside internal teams on brand strategy for both Serena Williams and her clothing brand, Serena. With an emphasis on storytelling, Skai Blue media implements an organic and paid social media efforts for her namesake clothing brand, Serena, to engage current and new audiences and drive sales.
Mission:
Create a comprehensive social media marketing plan to build awareness and drive sales and traffic to the Serena brand.
Results:
Skai Blue Media continues to execute a non-traditional social media strategy that engages, interacts and speaks to Serena’s built-in audience and new followers with video and compelling content. Through working with fashion partners from Instagram, Skai Blue Media is using cutting-edge sales technology to drive traffic and conversion from social media to the e-commerce hub.
