Homesick Philly
SBM identified and applied trends in digital storytelling with national African-American traveler research to create “ We Got You, Philly,” a documentary style travel video series hosted by Philly native Tarik “Black Thought” Trotter of The Roots. The five -episode series taped into the power of a national celebrity, pairing Trotter with trendsetting influencers to show off Philadelphia’s food, culture, public art, history, the outdoors and shopping. SBM collaborated with internal departments to execute advertising, social media, press and influencer strategies.
As a result, the series earned over 10 million views across platforms, over 6 million social views, and won a Silver Addy Award in the Webisodic series category. “ We Got You, Philly ” has been featured at national conferences such as SXSW, Comcast, and the Destinations International CMO Summit, and has been recognized by national media outlets such as Travel + Leisure and Blavity. Additionally, SBM secured interest from Aspire TV and Comcast to house the series on their platforms.
