The first month of 2016 has come and gone. New Year’s Resolutions have been made (and broken). The final remnants of Winter Storm Jonas have melted. And Punxsutawney Phil has declared that spring is, at last, on its way. The year is off to a wonderful start, and here at Skai Blue Media, we are anxious to see what the future holds…in technology.
While 2015 brought us hoverboards, smartwatches, and drone technology, 2016 is looking just as promising, thanks to new media.
What is new media, exactly?
Well, it’s the cooler, younger brother of traditional media and comes in the form of apps, social media, video streaming, ambient advertising and the like. Traditional media — newspapers, magazines, TV and radio — are all about content while new media is a blend of content and consumer experience. For example, rather than simply reading about the upcoming election in the Sunday paper, we now interact with candidates in real-time via Twitter. From our iPhones, we can Google a new product and with just one tap, order it on Amazon and have it shipped to our door the next day.
What makes new media so important in 2016 is its opportunity for exciting innovation that will enrich our lives. Apple’s iPhone 7 is rumored for release in the coming months. Google has their plate full of projects with new parent company Alphabet, including development of an anti-aging research laboratory, a smart home system, and a self-driving car. While Amazon has not released an official start date for their drone-delivery program, they’ve assured consumers that they’re making progress every day.
We’ve got high hopes for 2016 and the technology it brings. Whether we’re cruising hands-free in a new car or enjoying pizzas delivered from the skies above, we’ll be on the lookout for all that new media has to offer.