Our Strategies

BRANDING
We work with companies to create and redesign logos to capture the essence of our client’s brand for press releases, marketing materials, and pitches. We also launch or re-launch websites and utilize social media sites such as Facebook, Twitter, YouTube and local blogs to optimize online presence and frequency on search engines.

MARKETING
The most creative public relations program starts at the ground level. We analyze our client’s current customer base, evaluate their marketing efforts and identify missed opportunities. We approach every brand, every business, and every project as a story that we leverage for maximum exposure.

PARTNERSHIPS
We serve as the conduit between our clients and respected organizations that support their needs. We seek to create relationships that benefit all parties and build genuine communities between Philadelphia businesses.

MEDIA TRAINING
A client’s personal presentation to the media is an important and influential representation of their business. We understand this and provide full media training before all on-air productions or interviews, including how to present oneself as competent, established and congenial.

EVENTS
Skai Blue Media plans and executes events that gain newsworthy attention, attract a targeted audience and secure co-sponsorships that build synergies and visibility.

PUBLIC RELATIONS
We understand what makes news and we work to identify the stories that capture the attention of editors and audience alike. In addition to our collective nose for news, we are personally plugged into the national, local, and regional media. This means really knowing writers, editors, and producers, knowing when and how to approach them and, just as important, what to avoid when pitching stories.

CREATIVE FUNDRAISING STRATEGIES
Skai Blue Media has worked with organizations such as The Philadelphia Academies and First Lady of Philadelphia Lisa Nutter’s education initiative on creating out-of-the box fundraising opportunities. We work with each individual from concept to creation on fundraising events and strategies.