Overview

When Skai Blue Media began working with the brand in 2013, they had garnered little to no press. Through traditional pitching, target press package distribution and blogger outreach, SBM secured over 115 million media placements on the following outlets:

  • Active Junky
  • Bust Magazine
  • Daily Candy
  • Details.com
  • Glamour.com
  • Huffington Post
  • MensHealth.com
  • Nylon Guys
  • Philly Style
  • RedBook.com
  • Latina Magazine (Online)
  • Refinery29
  • Outdoor Retailer

In addition, SBM launched the 2013 opening of UBB’s flagship store and coffeehouse in Old City, Philadelphia which resulted in online press redirected shoppers to the brick and mortar store.